June 21, 2019 Five Tips for a Successful Vacation Rental Your vacation rental property is a business and similar to running a small hotel. Sometimes details can be overlooked including the need for updated furnishings and appliances or smaller details such as amenities and the overall experience your guests will have. It all starts with creating a unique and comfortable experience for them to enjoy. Do you want to know how to run a successful vacation rental and increase your occupancy? Here are five tips to help get you started. Create an Experience Set yourself apart from the competition by creating a unique experience with your vacation rental. Include amenities such as focal points for photo opportunities (so they can tag your home on major social media platforms), fresh linens and toiletries, and local snacks. Each room in your home should offer its’ own experience; whether it is a cozy romantic setting, luxury dining, or an area for the kids to enjoy. Professional Photography Go above and beyond your competitors with professional photography (not cell phone photos). Your main photo is the single most important marketing item. It creates a first impression and draws your potential guests in to learn more about your home. This photo should be a main focal point that compliments your overall theme. Optimize Listings Like any business, your listing should be optimized for SEO (Search Engine Optimization) and include as many details as possible. You should include details about your home as well as things to see and do within the surrounding area. To get some ideas, look at other listings in the area and see what type of information they provide. Local Guide Most of your potential guests have no idea what there is to do or where to go near your property. Create a guide that includes places to eat, local entertainment, local activities, and other places they can enjoy while vacationing. This allows you to be creative and put a personal touch on your guests’ experience. Your guide can be digital, in a book, or even a chalkboard on the wall. Build a Website Your website will allow you to showcase every aspect of your vacation rental property. You can also include a booking section that will allow your guests to book directly through your website and save both you and your guests on booking fees. In addition, your content should be optimized (just like your listing) so that you show up in online searches. Always keep your guests in mind and put their needs and comfort first. Happy guests will leave five star reviews and testimonials which will help increase occupancy. Create a lasting experience and you will see results in no time. Now get out there and create a memorable vacation experience that your guests will love and share!